Southern Cross Aircraft
Advertising Campaign
Southern Cross Aircraft are a world leading broker company specialized on Aircrafts. They have the "know how" to simplify the complex process of acquiring or selling a Jet. The company is lead by young professionals who came to 22DG looking for a branding refreshment which included the advertising campaign for offline and online top media such as The Economist among others.
The campaign is a three piece and centered on 3 focus: Aspirational Mood, Service and Expertise. We wanted to communicate that making business with Southern Cross is not stuffy as with other brokers, instead they make it smooth and easy. As a young company we set up an edgy tone but kept a simple look and feel so as not over do it.
![](https://cdn.myportfolio.com/5aa7f61eedb0cb61b3df87e9ddcae62b/f261216d-d4eb-4b34-87b7-77f37cd64392_rw_1200.jpg?h=7eaac9de9cf05744451bd0e16b3e70c2)
The thin line between a business trip and a leisure trip.
![](https://cdn.myportfolio.com/5aa7f61eedb0cb61b3df87e9ddcae62b/ff665d12-680c-4d99-8a08-e94db72279a1_rw_1200.jpg?h=680eb9e27ffa321ed8cd87dfd770f39d)
Importing a plane from Tlacuilotepec, is easier for us than pronouncing Tlacuilotepec.
![](https://cdn.myportfolio.com/5aa7f61eedb0cb61b3df87e9ddcae62b/407a4c45-16e9-45e9-829b-0f68c0726e69_rw_1200.jpg?h=9be14f5e2a9d3d4053da8c054cb2daad)
Satisfying whims since 1989.
Campaign adaptation for Instagram Stories and Posts
![](https://cdn.myportfolio.com/5aa7f61eedb0cb61b3df87e9ddcae62b/4f2ae1e7-a522-4e3a-852a-a1c0d9d60478_rw_1920.jpg?h=d53f935f923c78a2b2d46b30e2d49dc1)
![](https://cdn.myportfolio.com/5aa7f61eedb0cb61b3df87e9ddcae62b/bfa9b79e-c994-41a3-8574-915cd0320624_rw_1200.jpg?h=dcc23950da24c5711d7eae8fae4307f6)
![](https://cdn.myportfolio.com/5aa7f61eedb0cb61b3df87e9ddcae62b/a7233d5b-9a6d-4c8c-8cb1-4dc953d59112_rw_1200.jpg?h=55b64d658c4e1e1300ec5cb85b13cdf4)